| Issue Date | Title | Author(s) |
| 2023 | Brand Equity Versus e-Brand Equity: The Evolution of Brand Equity Dimensions | Lydia Hidayu Lily Suhairi ; Noor Hasmini Abd Ghani |
| 2021 | Brand Management: Consumer Brand Relationship in Strong Brand Development (CBR) | Noor Hasmini Abd Ghani ; Md. Kashedul Wahab Tuhin |
| 2022 | Brand Reward, Brand Training and Employee’s Brand Citizenship Behavior in Telecommunication Industry: The Mediating Role of Employee Brand Fit | Noor Hasmini Abd Ghani ; Lawi Adamu ; Maria Abd Rahman |
| 2022 | A Conceptual Paper on the Relationship of Brand Experience, Brand Trust, and Brand Loyalty: Mediator Brand Love | Aimi Nadia Ibrahim @ Zakaria ; Noor Hasmini Abd Ghani |
| 2024 | Consumer Brand Relationship (CBR) in SMM Context: Does It Matter for SMEs e-Brand Equity? | Abdghani, N.H. ; Adamu L. ; Sulaiman Y. |
| 2022 | Exploring Brand Experience Dimensions; is this Important for SMEs Brand in Indonesia? | Wan Laura Hardilawati ; Noor Hasmini Abd Ghani |
| 2020 | Halal consumption determinants: The mediating role of risk perception and muslim lifestyle | Mat, N.K.N. ; Sulaiman, Y. ; Abdghani, N.H. ; Mohamad, M. |
| 2023 | The Impact Brand Experience on Guest Budgeting Hotel in Indonesia | Sandri, S.H. ; Ghani, N.H.A |
| 2023 | The Importance of Brand Love on SMEs Context in Indonesia | Hardilawati W.L. ; Ghani, N.H.A |
| 2022 | The Influence of Brand Equity and Price Consciousness on Consumers’ Brand Purchase Intention of Fashion Retail Apparel | Nabila Novita Sari ; Tak Jie Chan ; Noor Hasmini Abd Ghani |
| 2022 | The Influence of Consumer Nostalgia on Brand Loyalty | Mo Huanan ; Noor Hasmini Abd Ghani |
| 2023 | Optimum Formulation Substrate for Oyster Mushroom Cultivation Using Linear Programming Model | Latif N.S.A. ; Ghani, N.H.A ; Laila N. ; Kiataramkul C. ; Yati A.D. |
| 2022 | Research on Marketing Mode of Building Characteristic Agricultural Products Brand under the Background of Rural Revitalization Strategy | Jiang Ni ; Noor Hasmini Abd Ghani |
| 2022 | Research on the Marketing Model of Fresh E-commerce in China: model, Dilemma and Outlet | Wang Peijing ; Noor Hasmini Abdghani |
| 2021 | Social Media Marketing to Enhance Customer Equity on Fashion Apparel Brand among University Students | Nawi N.C. ; Ghani, N.H.A ; Abdullah, A. ; Alareeni, B. ; Shuhada Deraman S.N. ; Hasan, M. Z. M. ; Zaato, S.G. |
| Jul-2021 | Sources of brand equity: An investigation in SMEs context | Abdghani, N.H. ; Nawi N.C. ; Rahman A.A.A. |
| 2022 | Word of Mouth effect of Customer Relationship Marketing in Perspective of Brand Equity Budget Hotel: Conceptual Paper | Siti Hanifa Sandri ; Noor Hasmini Abd Ghani |
