Browsing by Author Munirah Mahshar
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| Issue Date | Title | Author(s) |
|---|---|---|
| Sep-2020 | Adventure tourism: A study of Tunku Abdul Rahman Park, Sabah | Hashim, N.A.A.N. ; Fatt, B.S. ; Mohtar, T. ; Awang, Z. ; Omar, R.N.R. ; Zain, E.N.M. ; Mahshar M. ; Nasir, M.J. |
| 2021 | Do Service Quality, Price, and Comfort Affect Consumer Satisfaction: The Study of Ride-Hailing Services in Malaysia | Wan Farha Wan Zulkiffli ; Nik Alif Amri Nik Hashim ; Munirah Manshar ; Derweanna Bah Simpong ; Nur Izzati Mohamad Anuar ; Mohd Zulkifli Muhammad ; Nur Dalila Yusoff |
| 2020 | Does Online Review Variation and Online Review Recommendations Effect Tourist Behaviour? The Instrument validation | Nor Maizana Mat Nawi ; Nik Alif Amri Nik Hashim ; Zaimatul Awang ; Fadhilahanim Aryani Abdullah ; RAJA OMAR, RAJA NORLIANA ; Tini Maizura Mohtar ; Munirah Mahshar |
| 2021 | Does the Innovation Capability and Competency Affect the Innovation Performance of Malaysian’s SMES? | Fadhilahanim Aryani Abdullah ; Nik Maheran Nik Muhammad ; NIK ALIF AMRI BIN NIK HASHIM ; Zul Karami Che Musa ; Munirah Mahshar ; Nor Dalila Marican |
| 2021 | E-Learning as a Tool for Teaching and Learning in Higher Education | Raja Norliana Raja Omar ; Roslizawati Che Aziz ; Nik Hashim, Nik Alif Amri ; Mohammad Zain, Eni Noreni ; Azmi, Nur Farahiah ; Raja Daud, Raja Rosnah ; Mahshar, Munirah ; Mohd Nasir, Muhammad Jaffri |
| 2024 | Empowering Women’s Participation in Malaysia’s Tourism Industry: A Comprehensive Analysis | Zaidi, Nur Amiera ; Abdullah, Fadhilahanim Aryani ; Mat Yusoff N.D. ; Mahshar M. ; Raja Daud, Raja Rosnah ; Radhi, A. |
| May-2021 | An exploration of the key factors affecting consumer buying behaviour of instant food products: A case study of Kota Bharu | Liew J.Y. ; Zain N.S.M. ; Hashim D.S. ; Bakar T.H.S.T.A. ; Mahshar M. ; Rosli F. |
| May-2021 | Factors impinging fruit farmers adoption of organic farming practices in Johor, Malaysia | Bakar T.H.S.T.A. ; Shukri N.A.S.M. ; Liew J.Y. ; Zakaria S. ; Mahshar M. ; Rosli F. |
| 2022 | Factors Influencing Customers Purchase Intention in Online Shopping Among Students at Universiti Malaysia Kelantan, City Campus | Raja Rosnah Raja Daud ; Hazrina Hasbolah ; Syamsuriana Sidek ; Fadhilahanim Aryani Abdullah ; Munirah Mahshar ; NURUL AZWA MOHAMED KHADRI ; Nurul Asyikin Abdul Qayyum |
| 2020 | Fortifying Small Business Performance Sustainability In The Era of IR 4.0: E-Marketing as a Catalyst of Competitive Advantages and Business Performance | Syamsuriana Sidek ; M. Mohd Rosli ; Nurul Azwa Mohamed Khadri ; Hazrina Hasbolah ; Mahshar, Munirah ; Nik Mohd Firdaus Nik Zainal Abidin |
| 2023 | Galvanizing Digital Marketing Implementation in Small Businesses | Sidek, S. ; Hasbolah, H. ; Khadri, N.A.M. ; Mahshar M. ; Abdullah, F. A. ; Isa Yusoff Y.Z.M ; Mohamad, MR |
| 2020 | Investigating The Effect of Service Quality on Customer Satisfaction Case Study: Ride-Hailing Service in Malaysia | Wan Farha Wan Zulkiffli ; Mahshar, Munirah ; Nik Alif Amri Nik Hashim ; Nur Izzati Mohamad Anuar ; Mohd Zulkifli Muhammad |
| 2020 | Kisah 21 Noorlizah Salman - Usahawan Biskut Tradisional | Norailis Ab. Wahab ; Munirah Mahshar |
| 2020 | Motorsports Tourism: Synergy And Prospects | Syarizal, A. R. ; Norailis Ab. Wahab ; Nurshadira Mohd. Raof ; Raja Rosnah Raja Daud ; Munirah Mahshar |
| 2023 | Online Insurance Purchase Intention and Behaviour among Chinese Working Adults | Hayat, N. ; Zainol, N.R. ; Abir T. ; Al Mamun A. ; Salameh A.A. ; Mahshar M. |
| May-2021 | Participation towards Agro-Entrepreneur among RISDA rubber smallholders in Kelantan | Rosli F. ; Bakar T.H.S.T.A. ; Azizi T.N.H.B.T.Y. ; Hamzah N.M. ; Young L.J. ; Mahshar M. |
| Dec-2020 | The Role Of Coaches In Identifying And Selecting Talent Through Co-Curricular Sports | Mahathir Muhamad ; Raja Daud, Raja Rosnah ; Mahshar, Munirah ; Ab.Wahab, Norailis ; Syarizal Bin Abdul Rahim |
| 2021 | Special Tax Scheme for Malaysia’s Social Enterprise: An Incentive for Public Good | MOHD SHAHRIL NIZAM MD RADZI ; Syarizal Abdul Rahim ; Noor Raihani Zainol ; Zuhairah Ariff ; Munirah Mahshar ; Raja Rosnah Raja Daud |
| 30-Dec-2020 | Travel mobile technology applications and domestic tourist behavior: Analyzing the reliability and validity of instruments | Hashim N.A.A.N. ; Bakar, N. A. ; Remeli, M. R. ; Samengon H. ; RAJA OMAR, RAJA NORLIANA ; Nawi N.M.M. ; Razali N.A.M. ; Mahshar M. |
| Mar-2020 | Validating the Measuring Instrument for the Service Quality, Price and Comfort on Customer Satisfaction Towards Ride Hailing Service in Malaysia | Munirah Mahshar ; Nik Alif Amri Nik Hashim ; Raja Rosnah Raja Daud ; Mohammad Ismail ; Wan Farha Wan Zulkiffli ; Nadzirah Mohd Said ; Lu Man Hong ; Eni Noreni Mohamad Zain |