A PRELIMINARY RESULT: YOUTH ENTREPRENEURS’ PARTICIPATION IN HALAL FOOD PRODUCTS’ LABELLING IN SELANGOR

Abstract

Nowadays, the industry of halal food is in higher demand due to increased awareness among Muslim about the sanctity of Islam whiles the non-Muslims are becoming more sensitive toward the hygienic foods. Halal food industry has great market potential and become the primary choice of both Muslim and non-Muslim, which contributing a positive impact on the economy of Malaysia. The purpose of this research is to determine the youth entrepreneurs’ participation in halal food products’ labelling in Selangor. The data of this study was collected using the structured questionnaires where 50 youth entrepreneurs were randomly selected in MIHAS. The data were analysed using descriptive analysis. The finding of this study confirmed that all the respondents want to participate in halal food labelling because they think that they can improve the customer trusts, educate and increase the consumer awareness on halal food product beside attract the consumer to purchase their product.