Exploring the Potential of Culinary Tourism Development in Kelantan, Malaysia

Abstract

This study aims to examine the relationship between historical awareness, socioeconomic environment and cultural awareness towards the culinary tourism development in Kelantan. The independent variables of this study comprise of history awareness, socioeconomic environment and culture awareness, whereas the dependent variable in this study is culinary tourism development in Kelantan. Quantitative research method is selected, and questionnaire is used as research instrument for data collection 248 responses were received through questionnaires targeting on domestic tourists who visited Kelantan. The data collected is then analysed by using Statistical Packages for Social Science Version 24 (SPSS 24) software. The Pearson’s Correlation test is used to test the connection between independent and dependent variable. The result revealed that there is positive relationship between, socioeconomic environment and towards culinary tourism in Kelantan. This finding shows that history, socioeconomic environment and history awareness are significantly towards culinary tourism development in Kelantan. Thus, this study is expected to contribute to the development of culinary tourism in Kelantan.