An Analysis Of Physical Comfort Factors Of A Coffee Shop

Abstract

This research aims to analyze the impact of the physical comfort factors in a coffee shop from two generational perspectives. The rationale behind this study is the need to understand the preferences for selecting a coffee shop based on its physical components. The demographic analysis involved a group of age 18-29-year-olds (121 respondents) and a group of 30-49-year-olds (109 respondents) as a comparative study. The characteristic attributes for each category were as follows: facility – parking, variety, and hygiene; layout – counter and movability; atmosphere – lighting and aroma; decoration – aesthetics and artificial. These findings will help to determine the preferred physical comfort factors when selecting a coffee shop and to create a coffee shop that customers want to visit. In other words, these findings highlight the factors of physical comfort from two generational perspectives, which can potentially inform design considerations.