METAFORA DALAM PENULISAN BERITA STRATEGIK TERHADAP PROGRAM TRANSFORMASI KERAJAAN (GTP)

Abstract

Language in news writing is very important because it brings a lot of meaning and understanding when reading to every member of society. The use of correct and meaningful language and having a certain interpretation can shape the thinking of society. Language combinations in news writing have an impact on the development of socio-cultural, informational sources, education, entertainment, key points in the arena of political communication, democratic participation, ideological value communication, norms, nature, and beliefs on an issue. Therefore, this study uses the Critical Discourse Analysis approach (CDA) which emphasizes Critical Metaphor Analysis (CMA) elements to examine the use of language and phrases formed by journalists in writing news on government policy, especially the Government Transformation Program (GTP). The data used in this study were taken from three online newspapers namely Malaysiakini newspaper, Berita Harian, and Utusan Malaysia. The use of metaphorical concepts and metaphors is fully utilized to refine terms in the words, phrases, and sentences written by journalists of these three media organizations. The findings show that journalists are aware and unconscious of writing metaphorical writing and setting the concept metaphor by framing the news they have written. The conceptualized metaphor is clearly displayed in every news writing because they have an agenda set by their respective media organizations to promote or provide understanding on government policies especially in relation to the GTP and the National Key Result Area (NKRA). Their behavior and processes produce stories that have implicit meaning by using metaphors to produce strategic news. The resulting metaphors are different but coherent to confirm the GTP and NKRA as the carriers of positive economic change to the country. Implicitly pointing out that GTP and NKRA need to be implemented if Malaysia wants to become a developed nation. It gives implied meaning because it is not said directly but indirectly through the metaphor.