The Perception of Work-Life Balance, Fun, And Fitness And its Relationship on Motivation to Participate in Running Events: A Study of Generation Y in Malaysia

Abstract

The number of generation Y runners signing up for running event continues to grow although many running events organizers offered an expensive entry fee, unattractive prizes and poor accessibility of the event. Thus, this study aims to study the motivation of generation Y to participate in running events in Malaysia. The study was designed to examine the relationship between work-life balance, fun, and fitness with motivation to participate in a running event. A total of 338 questionnaires had been distributed to respondents who have participated in running event held in Malaysia. Reliability test, descriptive test, and Pearson correlation coefficient are used to analyze the data collected. The results revealed that there is a positive significant relationship between work-life balance, fun, and fitness with motivation to participate in running events. The result will contribute a practical guideline to all event organizers, Ministry of Health, Ministry of Youth, and Health in designing better running events that are preferred by runners.