FACTORS INFLUENCE CUSTOMER INTENTION ON ONLINE SHOPPING AMONG COMMUNITY IN TERENGGANU

Abstract

Consumers are becoming more technologically able to purchase or buy their everyday requirements using online shopping. It recently revealed that customers are increasingly interested in shopping on the internet. The development in information technology and technology has increased awareness of customers and created a situation where people choose to buy online instead of visiting the store to purchase products. In addition to the development of a website to advertise goods, some vendors use social media for selling and promoting products. The main objective of this research is to examine the factors influence customer intention on online shopping among community in Terengganu. A total of 383 respondents participated in the survey. The findings show that convenience, saving time and security has positive relationship between customers' intentions.