An Integrated Online Hub For Muslim Friendly Homestay Operators In Malaysia

Abstract

The homestay is accommodation facilities that provides space or room for rent to the guests. They are four elements of Islamic built environment that will attract tourist to book Muslim friendly homestay which are facility and environment, safety and security, cleanliness and service and privacy (Rashidi, O. et all (2019). Many operators receive monetary benefits from the Muslim homestay business, thus encouraging more participants in the homestay business. Moreover, the homestay activities give good impact to the Malaysian tourism sector. However, the registered Homestay statistics show that some operators have leave and the number of registered operators has decreased (Nor, S.M (2019). There are many online hubs in Malaysia such as booking.com, Traveloka and Airbnb but there are no online hubs specifically for Muslim friendly homestay. The introduction of integrated online hub focusing for Muslim homestay operators which combine element of A.I.P.D model will boost the visibility of homestay by promoting using technology advancement. In consequence, it will ensure the sustainability of Muslim friendly homestay business.