Factors Influencing Destination Preferences Among International Tourists in Malaysia

Abstract

This study was conducted to examine the factors influencing the destination preferences of international tourists in Malaysia, particularly the relationship between psychological factors, social interaction, and exploration with destination preferences among international tourists in Malaysia. A quantitative research method has been selected and questionnaires were used as the research instrument to collect the data through Google Forms. A simple random sampling method was also used in this study and a total of 124 respondents were evaluated. The results revealed that the independent variables (psychological factors, social interaction, exploration) have significant relationships with the dependent variable (destination preferences among international tourists in Malaysia). This study will provide an insight into the factors influencing destination preferences as well as a better understanding and knowledge of the factors that affect tourist behavior.