Factor Of Logistic Service Towards E-Shopper's Satisfaction

Abstract

The main objective of this study is to present the relationship between logistics service elements (transport service, warehouse service and customer service) and E-shoppers satisfaction during their online purchase. Survey was distributed to 357 questionnaires to the target respondents to test the hypothesis in this research. After that, SPSS 26 version will used to analyses the collecting data by using the descriptive analysis, reliability test and Pearson correlation. For the result, all of the independent variables (transport service, warehouse service and customer service) have a significant relationship with the dependent variable e-shopper online shopping satisfaction. In conclusion, it will recognize the variable that will influence e-shopper satisfaction and have a deeper understanding the relationship between each variables.