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http://hdl.handle.net/123456789/2869| Title: | Proposing a Conceptual Model of Destination Loyalty: Two Parallel Mediators of Place Attachment and Tourist Motivation | Authors: | Muhamad Nasyat Muhamad Nasir Marlisa Abdul Rahim Siti Fariha Muhamad |
Keywords: | Destination loyalty;Parallel mediators;Involvement;Tourism Kelantan | Issue Date: | 2021 | Conference: | CARNIVAL AND RESEARCH INNOVATION 2021 | Abstract: | This study proposes a new comprehensive conceptual model consisting of involvement, place attachment, tourist motivation that could be implemented to improve tourist loyalty among domestic tourists visiting Kelantan. This model comprises two parallel mediators that will be tested using the phantom approach model. This model is considered an innovation in mitigating tourist loyalty issue. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/2869 | ISBN: | 978-967-2912-89-7 |
| Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Other Publication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| e-Proceeding CRI 2021 (Gold).pdf | 205.28 kB | Adobe PDF | View/Open |
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