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http://hdl.handle.net/123456789/2934| Title: | The Relationship Between Consumer Behaviour and Intention to Patronize Muslim Friendly Spa Among a Community In Kota Bharu, Kelantan | Authors: | Norhamizah binti Mohamad Abiah Nor Syazleen binti Azahar Nor Farhana binti Hadidi Noorzatil Izni Adlini binti Saroni Nor Dalila Marican |
Issue Date: | 2021 | Publisher: | Faculty of Hospitality, Tourism and Wellness, UMK | Abstract: | Nowadays, Muslim Friendly Spa (MFS) are emerging due to the high demand among Muslim to relax, refresh and rejoice. The study was purposely designed to investigate the relationship between consume behaviour and intention to patronize the MFS concept. Data was gathered from 384 respondents in Kota Bharu, Kelantan by using validated questionnaire. The findings showed that attitude, subjective norms and perceived behavioural control have relationship with P-value less than 0.001 respectively. This result would be helpful to design a detailed marketing plan for Muslim Friendly Spa to provide a better well-being. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/2934 | ISBN: | 9789672229346 |
| Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PROCEEDING-HOTWEC 4.0-MUSLIM FRIENDLY SPA.pdf | 996.56 kB | Adobe PDF | View/Open |
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