Old in New (Heritage Element): Market Demand Towards Today Malaysian Furniture

Abstract

An ever-evolving industry, the furniture market continually strives to evolve and present pieces that will appeal to variety of individuals and lifestyles on a global market. Many factors need to be considered by those in the industry including consumer income, economic factors, lifestyles and activities. Consumer expectations and consumptions in difference region also important pieces of data to consider. Heritage furniture is a living part of our contemporary life.Acknowledging our heritage can bring a richness to life, strengthening culture and our understanding of where we have all come from. Thus, the purpose of this research is to identify the applicability of the heritage elements at furniture design in Malaysia. The other objective is to discuss the current market demand and customer attraction in this heritage furniture design. The output of this research is from the interview session with expertise in furniture industry, furniture manufacturers and also potential buyer. The findings will later be implemented as a reference for furniture designers to update their design, thus becoming more relevance to industry. Therefore, this research will benefit furniture consumers, students, researchers, academician and also especially furniture designers.