Predicting the Adoption of Mobile Banking Practices Among Bangladeshi Millennial’s

Abstract

This study explored the effect of performance expectancy (PE), effort expectancy (EE), social influence (SI), lifestyle compatibility (LC), and perceived trust (PT) on intention to adopt mobile banking (IMB), as well as the effect of facilitating conditions (FC) and intention on the adoption of mobile banking (AMB) among Bangladeshi millennials. Additionally, this study investigated the moderating effect of age, gender, and education level of Bangladeshi millennials under the premises of the unified theory of acceptance and use of technology (UTAUT) model. Upon adopting the cross-sectional research design, quantitative data were gathered from 312 Bangladeshi millennials via online survey. The study outcomes revealed that SI, LC, and PT displayed significantly positive effect on IMB, as well as for the effect of FC and intention on AMB. Additionally, IMB appeared to mediate the linkages of SI, LC, and PT with AMB. The findings revealed that gender moderated the relationship between SI and IMB. In promoting green financial services and fostering economic growth through mass AMB practices in Bangladesh, the government and its financial service providers should highlight on the benefits of using MB practices, as well as information security related details, to build trust among Bangladeshi millennials.