Augmented Reality Street Art (ARSA) Model to Revitalize Deserted Alley in Kota Bharu, Kelantan Towards Shared Prosperity Vision 2030: A Systematic Literature Review

Abstract

Previous research has mentioned that lost places in urban areas, such as back alleys, are often hotbeds of crime and immoral acts. Most countries, including Malaysia, have chosen to use creative methods, such as placemaking, to regenerate deserted alleys and urban spaces to improve such locations. However, integrating interactive technology, such as Augmented Reality (AR), has not had enough study as a creative approach in placemaking projects to revitalize abandoned alleys or empty urban places. Therefore, a systematic literature review was conducted to evaluate the relationship among various street arts, using AR technology, in creative placemaking projects, to revitalize places for society’s well-being and to fulfill the government’s Shared Prosperity Vision 2030. Inclusion criteria added studies on street art, street art with augmented reality technology, and their relationship to placemaking. The excluded studies were unrelated methodology, samples, contexts, and findings. Eleven studies met the inclusion criteria using a systematic search strategy. Based on the review, a research model for revitalizing areas using street art projects integrated with AR technology was developed for society’s wellbeing and to fulfill two of the Key Economic Growth Activities (KEGA); namely, (KEGA 4) Content Industries and (KEGA 15) Tourism Malaysia, in the government’s Shared Prosperity Vision 2030 blueprint.