Social Capital Theory in Relation to Entrepreneurship Competencies for Business Success

Abstract

Many entrepreneurs dealing with human in daily business activities. They need to become more competent in these scenarios in order to gain profit and built long term relationship with both parties (entrepreneurs and customers). Theory of social is said very suitable in this field. The Social Capital Theory is one of the theories that contribute more benefit and skills to entrepreneurs to lead to business success. Investment in social capital seems to have influence both on business success and on society as a whole. Against this background, the main aim of this paper is to explore the said theory and to investigate its usage in entrepreneurship. This study on social capital theory, entrepreneur and business success will based on literature review.