Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3713
Title: Women Entrepreneurs' Development In Malaysia : A SWOT Analysis
Authors: Maliani Mohamad 
Rusnifaezah Musa 
Yusrinadini Zahirah Md Isa Yusuff 
Nor Rabiatul Adawiyah Nor Azam 
Keywords: women entrepreneurs;woman development;entrepreneurial development;SWOT analysis
Issue Date: 2022
Journal: International Journal for Studies on Children, Women, Elderly and Disabled 
Abstract: 
Since a few decades ago, women have had an enormous paradigm shift in moving a country's economy. women generate income for the family and lead in many successful organizations. Many women are open to achieving their goals and becoming successful in their life. The participation of women in economic activities, including entrepreneurship, is contemporary nowadays. In Malaysia, there are many business-owned by women. The women, especially the affected group facing the circumstances of getting a job in the market, see entrepreneurship as a good move in generating income. Involving in business could enhance and develop numerous soft and hard skills among the women, besides generating household income. It is crucial to discover the chances that could be grasped by the women entrepreneurs in ensuring their sustainability and success in the business. The sustainability of the business owned by women is essential in generating income for a country's thriving economy. SWOT analysis is one of the tools that could help women analyze themselves to succeed in any field. The SWOT matrix consists of strengths, weaknesses, opportunities, and threats analysis compatible with businesses and individuals. Therefore, this concept paper will explore the development of women entrepreneurs in Malaysia by implementing the SWOT analysis through the strength, weaknesses, opportunities, and threats faced by women entrepreneurs in Malaysia.
Description: 
Mycite
URI: http://hdl.handle.net/123456789/3713
ISSN: 0128-309X
Appears in Collections:Journal Indexed MyCite - FSDK

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