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http://hdl.handle.net/123456789/4336
Title: | Tourists' Acceptance Of Service Robots In Malaysia | Authors: | Muhammad Hasif Tay Swee Sin Tharmini Tuan Pah Nur Farahin Nurul Aziah Ahmad |
Keywords: | Functionality;Social Ability;Appearance | Issue Date: | 2022 | Publisher: | FACULTY OF HOSPITALITY, TOURISM AND WELLNESS, UNIVERSITI MALAYSIA KELANTAN | Conference: | E-PROCEEDING HoTWeC 6.0 | Abstract: | This study is about the relationship between functionality and tourist’s acceptance of service robots in Malaysia. This study discusses the findings of a study that looked at the relationship between functional ability, social ability, and appearance for tourist acceptance of service robots in Malaysia. Data was collected using questionnaires and experiments. For data analysis, a brief quantitative description been produced. The travel and tourism industries must recognise that the technologies that allow for automation are improving in quality by the day, and the demographic in developing countries is changing. Robot development in these industries should be done with caution so that tourists can see the benefits while maintaining excellent service levels and lowering service costs. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/4336 | ISBN: | 978-967-0021-47-8 |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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e-proceeding Hotwec 6.0 V5 (1).pdf | 8.24 MB | Adobe PDF | View/Open |
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