Mobile Augmented Reality and Social Media usage for Smart Tourism Sustainability in Malaysia

Abstract

This study is important after the COVID-19 pandemic and the great loss that occurred to the tourism sector in Malaysia in general and in particular in Penang, which is one of the most crowded tourist areas with hotels and is considered a major destination for tourists coming to Malaysia. This study is to provide an explanation of the current situation. Moreover, the study key contributions are these variables in the study that can affect the smart tourism with these elements mobile augmented reality elements and social media usage. Moreover, while adding to the body of knowledge, this research has practical and educational consequences for all travel agencies, potential customers, government officials, and the long-term sustainability of smart tourism. The research also attempted to emphasize the need of smart tourism adoption. Services that are smart tourism is a community service that provides visitors and the rest of the world with smart services, such as tourism and smart travel. In smart services tourism, this service will benefit tourism stakeholders as well as tourist attractions. Services highlighted are smart tourism online interactive, content display information such as list of tours in register culinary, handicrafts smart services tourism, performing arts area, tourist villages, and supporting other tours are interactive and informative ICT-based services in the form of smart tourism online interactive, and content display information (tariffs, pricing, hours of operation, contact person, and rating visitor).