Factors Influencing Volunteer Tourism Awareness Among University Students

Abstract

Volunteer tourism is known as an adventure that requires physical and mental abilities to help the community. However, since the difficulties related to volunteer tourism require more in-depth research, different concepts and theories were explored. Therefore, this study aims to identify the determinants of volunteer tourism awareness among university students in University Malaysia Kelantan City Campus, particularly in terms of their awareness in volunteer tourism. To achieve the best research outcome, the researchers used primary data by applying the convenience sampling method. A total of 359 university students in University Malaysia Kelantan City Campus was selected to answer the questionnaires. Overall, the study found that attitude, social influence, and perceived behavioural control significantly influence volunteer tourism awareness among university students. This study extended the knowledge of volunteer tourism awareness related to this study area in general and Malaysia in particular.