Level of young entrepreneurs' participation in halal food products in Malacca

Abstract

Young entrepreneurs are useful assets for the economic development of a country. In addition, young entrepreneurs are more accepting and open-minded compared to older entrepreneurs. Next, Halal means permitted or allowed from perspective of Islamic law that are safe to be consume by the consumers. The objective of this study was to identify the level participation of young entrepreneur in halal food products in Malacca. This research used purposive sampling techniques with survey method through questionnaire that has been distributed among young entrepreneur in Malacca by applying the Theory of Planned Behaviour (TPB). The sample size are 85 respondents of young entrepreneur and was conducted in Malacca area. The result shows high level participation of young entrepreneur in halal food products in Malacca.