Young entrepreneurs participation in halal food products: A conceptual paper

Abstract

The paper aims to study more about young entrepreneur participation toward halal food industry. Many studies stated that halal food industry demand is growing rapidly in both Malaysia and global. The current situation in Malaysia is precisely targeting the youth to act as organizer and participant in Malaysia halal food industry. The factors which may influence the participation of young entrepreneurs includes job happiness, intention, perception, attitude, social norms, perceived behaviour, and financial.