Young entrepreneurs' participation in tapioca products

Abstract

Tapioca production is very widespread in our country now. Malaysia is a relatively minor country in producing tapioca compared to Nigeria as the world's largest production of tapioca every year. Tapioca product seems to be a popular traditional food source for all communities in Malaysia so it can be expected that Malaysia will always have some domestic consumption. This is important because higher demand for processed tapioca products would improve the production, processing and selling of tapioca and raise revenues for farmers, processors and traders. From that, it can provide wide employment opportunities to new farmers and also young entrepreneurs can produce various products based on tapioca that can increase income and influence their job happiness to success in the field of entrepreneurship. This paper addresses three factors influencing young entrepreneurs' participation toward tapioca products which are attitude, subjective norm and perceived behavioural control.