Green Innovations and Environmental Performance of Hotels in Kano, Nigeria: Moderating Role of Green Transformational Leadership

Abstract

This research aims to examine the influence of green innovation on environmental performance of hotels in Kano, Nigeria. Also, the study further assesses whether such relationship could improve with the existence of green transformational leadership (TFL). The study adopts a quantitative research design, and data from 649 staff of the registered hotels in Kano was collected conveniently with the use of questionnaire. PLS-SEM was used to analyze the data, and the results show that green innovation has positive and significant influence on environmental performance of the hotels operating in Kano. The findings further revealed that green TFL style improves the association between green innovation and environmental performance of the hotels. It was however concluded that, while green innovation has significant influence on environmental performance, green TFL attenuates such influence. These findings imply that the management of the hotels addresses the environmental concerns by focusing more on new product developments, or improving services delivery processes. Also, such innovative atmosphere could be promoted when the leadership of the hotels creates an enabling environment that inspires and encourages the subordinates to act in a manner that minimizes environmental problems. The management may consider investment in new products or more efficient services, and perhaps deploy modern technologies in to their services delivery process to serve customers better, while preserving the natural environment. These imply that the hotels could adopt use of facilities that save the environment from waste, water, air and noise pollutions, by integrating modern technologies in to their service delivery processes, and perhaps develop new tangible offerings that support the services, while improving environmental conditions.