Factors influencing intention to use smart mobile apps among local traveler in East Coast Malaysia

Abstract

The current research aims to examine how social influence, performance expectations and price value influence the intention to use mobile applications among East Coast residents. This study focuses on the ease of use that leads to the intention to use smart mobile apps among consumers. Therefore, this research has used quantitative methods to achieve its objective. Researchers have examined 30 questions related to variables that have been established where all variables have a significant relationship with intention to use smart mobile apps among east coast residents using a "Google Form" or questionnaire. The results show that social influence, performance expectations and price value have a significant correlation between East Coast local travelers' intentions to use smart mobile applications. The findings obtained from this study will help smart mobile application developers in creating user-friendly applications, especially those on the east coast. In conclusion, all the data in this study can be used as a guideline for strategic planning in order to be able to use smart mobile applications on the east coast and especially in Malaysia.