Investigation of Bundle Event and Visitor Satisfaction A Case of Bundle Event

Abstract

This study aims to explore the comprehensive impact of visitors' event experiences through the lens of Pine and Gillmore's (1998) experience economy realm, encompassing entertainment, educational, esthetic, and escapist dimensions. In order to achieve this, 234 questionnaires were distributed to attendees of the Mek Awe bundle event in Kelantan. The collected data was then meticulously analyzed using the Statistical Packages for the Social Sciences (SPSS). The findings from the analysis revealed a significant positive correlation between visitor satisfaction and the elements of entertainment, educational, esthetic, and escapist experiences. This study holds great significance for event organizers as it provides valuable insights into evaluating the success of their events, devising novel experiential programs, and placing a greater emphasis on the personal experiences of event attendees.