1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Entrepreneurship and Business - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6091
DC FieldValueLanguage
dc.contributor.authorNorfazlirda Hairanien_US
dc.contributor.authorMardhiah Kamaruddinen_US
dc.contributor.authorNik Noorhazila Nik Muden_US
dc.contributor.authorSarina Ismailen_US
dc.contributor.authorMd Zaki Muhamad Hasanen_US
dc.date.accessioned2024-02-05T06:59:39Z-
dc.date.available2024-02-05T06:59:39Z-
dc.date.issued2023-
dc.identifier.isbn978-981-99-2337-3-
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-981-99-2337-3_49-
dc.identifier.urihttp://hdl.handle.net/123456789/6091-
dc.descriptionOthersen_US
dc.description.abstractFood retailing in Malaysia is rapidly developing, and the scenario mainly affects the online food delivery market. This study aims to identify the socio-demographic characteristics of the customers who prefer Foodpanda services and their associations with frequency and spending patterns. It was conducted based on the descriptive analysis performed on 306 participants in Kota Kinabalu, Sabah. This study empirically indicates that the association between age, occupation, and frequency of using the Foodpanda service is P < 0.05. The findings benefited the retail players in understanding their target market. Hence, it provides recommendations for future studies in the retail industry.en_US
dc.publisherSpringer Singaporeen_US
dc.subjectFoodpandaen_US
dc.subjectSocio-demographicsen_US
dc.subjectFrequencyen_US
dc.titleStudy on the Socio-Demographics of Online Food Delivery: Foodpanda Customers and Its Association with the Frequency and Spending Patternsen_US
dc.typeInternationalen_US
dc.relation.conferenceInCEBT: International Conference on Entrepreneurship, Business and Technologyen_US
dc.identifier.doi10.1007/978-981-99-2337-3_49-
dc.description.page571–580en_US
dc.relation.seminarProceedings of the International Conference on Entrepreneurship, Business and Technology (InCEBT) 2022en_US
dc.title.titleofbookIndustry Forward and Technology Transformation in Business and Entrepreneurshipen_US
dc.date.seminarstartdate2022-11-05-
dc.date.seminarenddate2022-11-06-
dc.description.placeofseminarVirtualen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthorfazlirda.h@umk.edu.myen_US
item.openairetypeInternational-
item.grantfulltextnone-
item.fulltextNo Fulltext-
crisitem.author.deptUniversity Malaysia Kelantan, Malaysia-
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings
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