1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Entrepreneurship and Business - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6094
DC FieldValueLanguage
dc.contributor.authorHaidong Zhangen_US
dc.contributor.authorZailani Abdullahen_US
dc.date.accessioned2024-02-05T07:02:26Z-
dc.date.available2024-02-05T07:02:26Z-
dc.date.issued2023-
dc.identifier.isbn978-981-99-2337-3-
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-981-99-2337-3_52-
dc.identifier.urihttp://hdl.handle.net/123456789/6094-
dc.descriptionOthersen_US
dc.description.abstractBig data analytics refers to the process of discovering trends, patterns, and correlations in vast amounts of raw data. It is a very important field of study because it helps the organisation to identify new opportunities that are based on data-driven decision-making. However, a comprehensive review of big data analytics is still limited, especially with respect to China. Therefore, in this paper, we provide a systematic review of big data analytics and firm performance specifically in retailing in China. This review will help in easily understanding the correlation between both and also set a clear direction for carrying out future research in this area.en_US
dc.publisherSpringer Singaporeen_US
dc.subjectBig dataen_US
dc.subjectAnalytics capabilityen_US
dc.subjectRetailingen_US
dc.titleBig Data Analytics Capability and Firm Performance in Retailing: A Systematic Reviewen_US
dc.typeInternationalen_US
dc.relation.conferenceInCEBT: International Conference on Entrepreneurship, Business and Technologyen_US
dc.identifier.doi10.1007/978-981-99-2337-3_52-
dc.description.page609–618en_US
dc.relation.seminarProceedings of the International Conference on Entrepreneurship, Business and Technology (InCEBT) 2022en_US
dc.title.titleofbookIndustry Forward and Technology Transformation in Business and Entrepreneurshipen_US
dc.date.seminarstartdate2022-11-05-
dc.date.seminarenddate2022-11-06-
dc.description.placeofseminarVirtualen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthorzailania@umk.edu.myen_US
item.openairetypeInternational-
item.grantfulltextnone-
item.fulltextNo Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.orcidiconhttps://orcid.org/0000-0002-8424-8817-
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings
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