Mirror mirror on the wall, what are the marketing trends for now?

Abstract

Because of all the changes that occurred in 2023, the following year's events are completely unpredictable. It was forecasted that few most important marketing trends that will dominate the stage in 2024. Numerous variables, including new technologies, shifting consumer habits, new regulations, and more, are influencing the marketing landscape to evolve.

At this point of time, the impact of Artificial Intelligence (AI) on the marketing wave cannot be denied. It is a catalyst for innovative strategies and personalised customer experience, reshaping the way brand communicate with the audiences. For example, chatbots and messaging applications that are powered by AI are redefining customer interactions by giving tailored experiences and rapid solutions. This helps contribute to the development of more genuine ties with customers.