Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6140
DC FieldValueLanguage
dc.contributor.authorShaharuddin, S. Sen_US
dc.contributor.authorManaf, A. A. A.en_US
dc.date.accessioned2024-05-19T04:21:01Z-
dc.date.available2024-05-19T04:21:01Z-
dc.date.issued2024-
dc.identifier.issn2217379X-
dc.identifier.urihttp://hdl.handle.net/123456789/6140-
dc.descriptionScopusen_US
dc.description.abstractThis project was implemented to help low-income and underprivileged women grow their small businesses. This project aims to identify and analyse the problems faced by underprivileged women, focusing on food packaging. The participants were from Kampung Pinggan Jaya, Kuching Sarawak in Malaysia, who run small and medium food businesses. The food categories were based on dry and frozen foods, which were mainly homemade. The participants were housewives aged between 30 and 45 years with low monthly household incomes ranging from US $45 (MYR 200) to US $168 (MYR 750). Thus, the project's main objective is to improve product packaging to establish itself in the local market. Empathy mapping was the technique of choice as it demonstrates collaborative visualisation. Consequently, an entrepreneurship workshop was organised to identify potential products and participants interested in the project. Some problems and constraints during project implementation were due to financial concerns, attitudes, and illiteracy.en_US
dc.language.isoenen_US
dc.publisherUniversity of Novi Sad - Faculty of Technical Sciences, Department of Graphic Engineering and Designen_US
dc.relation.ispartofJournal of Graphic Engineering and Designen_US
dc.subjectPackaging designen_US
dc.subjectsmall businessesen_US
dc.subjectfood industriesen_US
dc.subjectempathy mapen_US
dc.titleChallenges of Implementing Packaging Design in Rural Food Entrepreneurship Owned by Underprivileged Women – A Case Studyen_US
dc.typeInternationalen_US
dc.identifier.doi10.24867/JGED-2024-1-005-
dc.description.page5-14en_US
dc.volume15(1)en_US
dc.description.typeArticleen_US
dc.contributor.correspondingauthorshukhaila.s@umk.edu.myen_US
item.languageiso639-1en-
item.openairetypeInternational-
item.grantfulltextopen-
item.fulltextWith Fulltext-
crisitem.author.deptUniversity Malaysia Kelantan, Malaysia-
crisitem.author.orcid0000-0001-9076-1206-
Appears in Collections:Faculty of Creative Technology & Heritage - Journal (Scopus/WOS)
Files in This Item:
File Description SizeFormat
212-178-PB.pdf9.24 MBAdobe PDFView/Open
Show simple item record

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.