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http://hdl.handle.net/123456789/6335
Title: | A Marketing Revolution: Live Streaming's Ascent | Authors: | Nik Syuhailah Nik Hussin Zuraimi Abdul Aziz |
Issue Date: | 14-Aug-2024 | Publisher: | Fakulti Keusahawanan dan Perniagaan, UMK | Journal: | Caknawan | Abstract: | To maintain a competitive advantage in the realm of marketing in today's rapidly evolving digital environment, it is not enough to just display your products or services. It entails creating an experience that is both interactive and interesting for your audience. The marketing world has taken notice of live streaming as a powerful tool. The landscape has been revolutionised as a result of this method of delivering material, which offers an interaction that is genuine and immediate, surpassing the effectiveness of conventional marketing strategies. |
Description: | Others |
URI: | https://caknawan.umk.edu.my/a-marketing-revolution-live-streamings-ascent | ISSN: | 2948-5037 |
Appears in Collections: | Faculty of Entrepreneurship and Business - Other Publication |
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Caknawan A marketing revolution .png | 136.59 kB | image/png | View/Open |
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