Mobile Commerce Application Moving Towards Sustainability

Abstract

Recent technological advancement has made mobile commerce applications a sustainable business tool due to the capability of providing long-term economic growth without negatively impacting the community's social, environmental, and cultural aspects. Nonetheless, the attention paid to mobile commerce's role in facilitating firms' economic growth among Malaysian entrepreneurs has been barely noticeable. Most entrepreneurs are not convinced to transform their main business channels from conventional to online (mobile) modes due to the lack of financial information and awareness of environmental concerns. Therefore, this study aims to examine the financial performance and mobile transport usage trends of mobile commerce applications. A quantitative research design through an online survey was applied for data collection, with 380 samples were analysed using IBM SPSS Statistic 26. The study found that mobile commerce users (entrepreneurs) agree that there has been an increasing trend in the number of customers, sales revenue, and monthly profit, at 99.2%, 99.1% and 96.6%, respectively. The rising trend in financial performance proves that mobile commerce is vital for a firm's economic growth. The study also showed that the frequency of mobile transport usage showed a decreasing trend at 27% once the mobile commerce application is actively used among entrepreneurs. The decreasing trend of mobile transport usage can reduce carbon dioxide emissions and minimize individual movement, benefiting the environment and society. Hence, the study can provide invaluable insights to entrepreneurs and escalate their confidence levels in using mobile commerce applications as their primary business channels. Technology engagement in businesses will help entrepreneurs sustain their businesses, spur innovation among sellers, stimulate social benefits, increase the economy, and reduce environmental damage in the long run. In conclusion, mobile commerce is an efficient technological advancement which contributes to firm and country sustainability.