Implementation of the ASEAN Green Hotel Standard in Promoting Sustainable Tourism Development

Abstract

Contemporary Issues in Malaysian Tourism is a book that aims to present a new and refreshing approach to the study of tourism. It highlights significant issues in the Malaysian context, ranging from tourism education to e-tourism, as well as challenges in sustaining tourism destinations and managing hospitality operations during the recent Covid-19 pandemic. As the scope of the content is wide-ranging, this book provides an overview of how Malaysia’s tourism industry operates and would benefit destination managers, marketers, policymakers and other stakeholders. Divided into three sections, this book is a collection of both empirical and theoretical research, covering several topics such as community-based ecotourism, Islamic tourism, sports tourism, food tourism and green tourism. It is suitable for students, academicians, and practitioners alike as it introduces key ideas and presents several perspectives on how stakeholders in the industry understand the issues, the challenges being faced, and the necessary measures taken to meet the ever-growing demand for travelling.