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http://hdl.handle.net/123456789/5858| Title: | Language as Leverage: Introduction to Mastering the Art of Persuasion in Entrepreneurial Pitching | Authors: | Ahmad Ridhuwan Abdullah Siti Salwani Abdullah Wan Farha Wan Zulkifli Nur Izzati Mohamad Anuar |
Issue Date: | 2023 | Publisher: | Fakulti Keusahawanan dan Perniagaan, Universiti Malaysia Kelantan | Journal: | Caknawan | Abstract: | Language plays a crucial role in the pitching process by serving as a conduit between the investor's comprehension and confidence and the entrepreneur's vision. This article looks at a handful of theories and concepts about persuasion within the realm of language that can help or hurt an entrepreneur's pitch. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/5858 | ISSN: | 2948-5037 |
| Appears in Collections: | Faculty of Entrepreneurship and Business - Other Publication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| LANGUAGE AS LEVERAGE - caknawan - ridhwuan.pdf | 844.25 kB | Adobe PDF | View/Open |
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